ROSELAND, VA Devils Backbone Hoopla, the new festival to bring folks together to craft an adventure at Basecamp Brewpub & Meadows (200 Mosbys Run), has announced the final lineup of music and a taste of the exciting the Adventures for the event that takes place Thursday, September 29 through Sunday, October 2. Full festival tickets, daily passes, camping and Hoopla Adventure registration can be found online at

Ryan Beaver, a Texas-bred artist recently named one of “10 New Country Artists You Need to Know” by Rolling Stone, and Andy Frasco and The U.N., a crew that incorporates soul, funk, and rock into undeniable good times, have joined the roster of 14 musical acts, along with headliners The Revivalists and Old 97’s.

In addition to an incredible music lineup, festivalgoers will be able to participate in Hoopla Adventures, activities and events that celebrate the seven amazing values that make up the Devils Backbone culture: Beer Positive, Passion, Adventure, Family, Humility, Integrity, and Stewardship. Hoopla Adventures kick off on Thursday, and throughout each day of the festival there will be dozens of opportunities for people to participate. Some of the highlights include:

Beer Positive: All Beer is Great Beer

Hops & Hogs A classic southern pig pickin’ for early festival arrivals

Rare Beer Pop Up Festival Free tastings of rare beers from a number of craft breweries with Hoopla souvenir tasting glasses

Home Brewing Demo Home brewers will share techniques and show off their skills with demonstrations

Campfire Beer Dinner An intimate gathering with fellow festivalgoers for a dining experience

Funky Farewell & Beer Brunch Brunch gets even better with live music and a pop-up craft market

Nelson County Tent Stop by for samples from Bold Rock Hard Cider, Virginia Distillery, Silverback Distillery, and more (selections at the tent will vary throughout the weekend)


Passion: Devotion to Your Craft

 Storytelling

 Jam Sessions


Adventure: Always Craft an Adventure

Blue Ridge Parkway & Outpost Tour Take a field trip on the scenic Blue Ridge Parkway to the Outpost in Lexington for a tour of OP, flight of beers, a pint, and a snack on the way home

Guided Nelson County Hike A guided hike on the AT to Maupin Shelter with a bagged lunch and DB beer back at Basecamp

Nelson County Tour of Bold Rock Hard Cider, Silverback Distillery, and Virginia Distillery Company Exclusive tours of our Nelson County neighbors


Family: With Each Other Always


  • Family Activity Area This setup includes a climbing wall, a variety of games, and arts and craft supplies for children

Fairy Lantern Making Each night before it gets dark kids can make their own Fairy Lanterns out of mason jars, glow in the dark paint, and glitter

S’mores & Caramel Apple Awesomeness Hang out by the campfire near the Family Tent roasting s’mores or making caramel apples

Instrument Making Workshop & Kids’ Parade Little ones can make their own instrument before the parade, which will make its way through the Basecamp Meadows and up onto the Meadows Main Stage

Humility: Strive to be the Best by Learning

Campsite Cooking Challenge Campers can sign up in advance to compete in this chili cook-off, and the public will decide the winner – the best cooks will receive two backstage passes for The Revivalists

Beer Painting Enjoy a beer while following an instructor to create a unique Hoopla painting

Bike Maintenance/Repair Workshop A session on how to properly maintain your gear – bring your own bike

Chesapeake Bay Care 101 Informational session on the Chesapeake Bay and what we can do as a community to keep it clean.


Integrity: Be a Good Sport

Human Foosball The human-sized version of the classic table game

Hoopla 5K Trail Fun Run Take a trek along the 5K trail through the Meadows at Basecamp

Site Wide Scavenger Hunt Navigate through Basecamp Brewpub & Meadows for a chance to win DB prizes

Stewardship: Leave it Better than You Found It

Food/Coat Drive Donate coats and canned goods all weekend long

Bouncing for Turkey Fund Drive Raise money for Thanksgiving turkeys for those in need


Experiencing new music at Hoopla will give listeners the same sense of discovery that comes with trying a new beer. The featured bands are a sweet mix of bluegrass, Americana, alt-country, and rock from national touring acts, as well as some of the region’s up and coming live bands. The full bill includes:

Thursday: Trongone Band, Adrian Duke Project, Jeremiah Tall

Friday: Old 97’s, Futurebirds, Holy Ghost Tent Revival, Ryan Beaver, Andy Frasco and The U.N.

Saturday: The Revivalists, Dylan Leblanc, Major & The Monbacks, Gold Top County Ramblers, Bryan Elijah Smith & The Wild Hearts, SUSTO, Rainbow Kitten Surprise


Tucked away in the valley of Nelson County on 100 acres surrounded by Blue Ridge Mountains, Basecamp Brewpub & Meadows provides a picturesque backdrop for the music and activities packed into this four-day event. Campground gates will open in the afternoon on Thursday at 11:30 a.m. You can also follow along on social #DBHoopla on Facebook/devilsbackbonebrewingcompany, Twitter @dbbrewingco and Instagram @devilsbackbonebrewingcompany for updated event information.

About Devils Backbone Brewing Company

Devils Backbone operates two breweries in the heartland of Virginia, the original Basecamp Brewpub & Meadows and Outpost Brewery & Tap Room (50 North Wind Lane, Lexington, VA.) Devils Backbone beers are inspired by the great brewing traditions of Europe and the ingenuity of modern craft brewing and have earned numerous accolades exceling in the art of lager brewing in an ale dominated industry.

Basecamp Brewpub is home to the original pilot brewery, a “test kitchen” for beer recipe formulation. The pub’s 16 taps pour fresh craft beer to compliment a menu of award-winning smoked meats and pub fare. The Meadows offers an outdoor experience at Basecamp including hiking trails, bike races and camping. Guests can enjoy wood-fired dishes from the Oak Grill, grab a beer from one of the 20 outdoor taps and sit in Adirondack chairs around the campfires while looking out over the stunning Three Ridges Skyline.

About Justin Billcheck Productions

Justin Billcheck Productions is an event production company based out of Central Virginia with over 10 years of experience producing large outdoor events. Justin has a long history of producing events at Devils Backbone Brewing Company since 2009 and is co-founder of the Virginia Craft Brewers Festival and The Festy Experience. In addition to producing events at Devils Backbone Brewing Company, Justin Billcheck Productions is also an operations manager for The Bonnaroo Music Festival (Manchester, TN), Outside Lands Music & Arts Festival (San Francisco, CA), and The Foxfield Races (Charlottesville, VA).