On March 23rd, Live Lesson Masters (LLM) announced its instruction-focused platform for online one-one-one and group lessons. Co-founded by Alicia Karlin, VP of Global Touring and Talent at AEG Presents, and Marc Brownstein of The Disco Biscuits, Live Lesson Masters was launched in response to the debilitating impact the COVID-19 crisis has had on the global music community. Live Lesson Masters provides immediate revenue opportunities for participating “Master” instructors and helps keep fans connected to their favorite artists during the open-ended cancellation of live shows, festivals, and gatherings throughout the world. Beyond the current landscape, LLM’s emergence points to the ever-evolving ways artists and fans engage. LLM forever up-levels fan experience possibilities by seamlessly integrating scheduling, virtual connectivity, and payment into a diverse and rapidly growing collection of offerings, including one-on-one “chill time” with your favorite artists, private and group yoga instruction, cooking lessons, and more. 

Marc Brownstein, photo by David Heath

At its launch, LLM hosts music Masters including all four members of The Disco Biscuits, members of Umphrey’s McGee, STS9 and LotusRobert Walter of The Greyboy AllstarsJames Casey of Trey Anastasio BandTom Hamilton and Holly Bowling of Ghost Light, and many others. Yoga instructors include Hannah Muse and Aree Khodai (Arees Army). Initial cooking offerings are led by chef Melissa Harrison of Top Chef fame. New Lesson Masters, additional lesson types, options for all ages and experience levels, and other unique experiences will be added soon. The full list of LLM’s Master instructors at time of launch is included below.

Visit www.livelessonmasters.com to view complete current offerings. As Alicia Karlin explains,

“In a world where artists and fans are accustomed to using social media as the hub for their communities, Live Lesson Masters’ unique one-on-one offerings take the possibilities of connection much further. Right now, we are all feeling anxious about the current state of things. We hope Live Lesson Masters creates a space where engagement happens, and where people can use this time to further their own creative pursuits and leave their troubles at the door for a while.” 

Marc Brownstein adds,

“We wanted to provide a seamless platform for musicians and instructors to interface directly with the people. With the industry grinding to a halt, musicians across the country are eager to find new ways to connect with their fans. I have personally booked over 20 lessons with my fans in the first week of the quarantine, and immediately realized how exciting this opportunity could be for both the fans and my fellow musicians.” 

Both Brownstein and Karlin have a reputation for supporting the non-profit sector of the music business. Brownstein is the co-founder of Headcount.org, the preeminent voter registration organization in the music space. Karlin is an executive board member of Conscious Alliance, a not-for-profit that has provided over 4.5 million meals to children and families in need via organizing food donations at music events. As part of LLM’s philanthropic ethos, a portion of all of LLM’s proceeds will be donated to a variety of organizations that support musicians and touring personnel in need. Central to the mission of supporting creatives, LLM is exploring options for a Lesson Master equity-share program. 

To stay up to date on Live Lesson Masters, please visit www.livelessonmasters.com and the official FacebookInstagram and Twitter pages.

The complete list of instructors at LLM’s launch is as follows (in alpha order):
Alana Rocklin          STS9
Allen Aucoin            The Disco Biscuits
Andy Frasco            Andy Frasco & The U.N.
Aree Khodai            Yoga – Arees Army
Aron Magner           The Disco Biscuits
Brendan Bayliss       Umphrey’s McGee
Danny Mayer           Eric Krasno Band / Star Kitchen
David Phipps           STS9
Deb Brownstein       Yoga
Hannah Muse          Yoga
Holly Bowling           Ghost Light
James Casey           Trey Anastasio Band
Joel Cummins          Umphrey’s McGee
Jon Barber               The Disco Biscuits
Kam Franklin           The Suffers
Lindsay Lou             Lindsay Lou
Marc Brownstein      The Disco Biscuits
Melissa Harrison      Chef
Mike Greenfield        Lotus
Robert Randolph      Robert Randolph
Robert Walter           The Greyboy Allstars
Ryan Stasik              Umphrey’s McGee
Tom Hamilton           Ghost Light / Joe Russo’s Almost Dead